CARLOSGRAPHIC

SUMMARY

---

Real/Unreal Inc. is a retail store headquartered in San Francisco, California. The retail store sells both domestic and foreign pop-culture merchandise, including books, comics, movies, costumes, shirts, props, toys, and mugs, among others. The company recently extended its business operations outside the country last year.

Meanwhile, AdvertAce strives to promote a unified appreciation of different cultures and identities. Hence, it intends to assist Real/Unreal Inc. in achieving the above objectives. To this end, AdvertAce proposes a $1,000,000-implementation of the strategic advertising campaign entitled “Isn’t It Familiar?” through the following means:

1. Facebook, Instagram, Twitter, Tumblr, and influencer blogs;
2. Local television and radio stations;
3. Magazine and newspaper prints;
4. Street furniture and bus shelter kiosks.

In this advertising proposal I based on the analysis, objectives and budget to give a global vision of the project and focused on the layout, composition and communication of what wanted to be transmitted.